Waitrose

Packaging Project for Waitrose.

Project Types:


This university project was for Waitrose ECO-tech, electrical goods. The project was to create a set/ series of packaging that would be easily identified that they are apart of the same set, the packaging had to be environmental in some way, and have to be made for three electrical goods : AA Batteries, An Energy Saving Light bulb & A Plug.The approach we took was to use recycled cardboard demonstrated by the brown paper in the proto-type which would be the environmental path we took, to make the packaging into a set we used the same pattern on each box with some changes to represent what electrical item was contained inside of the box. Using illustrations of the object contained within the box on the exterior to display what was inside as well as colour coding the boxes so it would be more easily to tell the products apart from one another.